Pro Display XDR release date, price & specs for more information about this devastatingly well-specced but steeply priced bit of kit. Because most people who are purchasing Apples Pro Display XDR already have a stand, so driving up the cost by including the stand would be unorthodox. The 4,999 price tag is for the standard Pro Display XDR without the matte. We do agree that a thousand bucks does seem like a lot of money for a height-adjustable stand, and £189/$200 is a lot for the adapter – but at least you just pay for the one you need rather than Apple increasing the price of the Pro Display and forcing you to purchase the stand if you don’t need one. Apple designed a Pro Stand to go with the Pro Display XDR, and the stand is sold separately for an additional 999. Many production studios (which we have to keep reminding ourselves are the target market, not consumers) will already have a compatible mount, and will just need the VESA adapter to attach this new display to a wall fitting they already own. Of course, if Apple bundled the stand with the monitor, the price would realistically be higher for everyone – and not everyone needs it. There is a feeling among some commentators that this is a bit of a swizz: that Apple has some brass neck to be asking a grand for a stand when you’re already paying $5k (or more) for the thing it sits on.
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